10 Indispensable Online Marketing Tools You Should Be Using

October 14, 2013 Blogging Guide

When you start marketing your business online you can feel overwhelmed with the sheer amount of work that is required. As a startup business owner you are already wearing a number of hats i.e. project manager, accountant, internet marketer, advertising specialist, and sales person. That said online marketing itself can be pretty time consuming and so any help you can get is definitely worth it. While you hold that thought in mind, browse through the below ten tools that we recommend you should be using to make marketing your business on the internet easier.

Mavenlink is one of the best marketing tools owing to the fact that it has an array of robust features that cover everything from tracking projects to managing tasks, expenses, tracking time and sharing files. Think of it as an all-inclusive project management application that integrates well into Google Apps making it even more powerful.

One particularly powerful feature of the program is the ability to assign tasks to people within your organization along with a deadline. The only drawback of the program is that it takes a while to get used to. Some of its best features are hidden a few layers deep but they are not very hard to find.

Basecamp

This tool has been around for quite some time now. This is a cloud based project management tool but it cannot track your overall time or even your expense. You also cannot add tasks for people. That said it is a very easy to use no-frills tool that allows you to share files, save conversations and view all your projects.

Trello

This is a great tool if you just want to manage your own website’s online marketing. The tool works by creating a “board” for every project, then make a list to record your progress, with each created “card” outlining every task. It is slightly like Pinterest but there are no photo pins here. The tool is easy to learn and use.

SEO Tools

Optify

This is a very easy to use and understand tool. You can create landing pages and even email campaigns via this tool. It also allows you to track keywords, inbound links, lead scoring and lead intelligence. If tracking and generating leads is one of your tasks then this is a very helpful tool.

Moz

Moz is a very easy to use SEO tool which is also easy to navigate. It allows you to see in real time how well you are ranking for keywords of your choice, compare various keywords using side by side analysis and also see which search engines are sending you the most traffic. The killer feature of this program is the visual dashboard.

File Management

Google Drive

You probably already know about Google drive so it does not need to be introduced here. If you want a way to store, share and collaborate on various files then Google Drive is a free app you should use.

Social Media Management

HootSuite

This is a tool for people who want to manage many social media networks at the same time. The scheduler and the pre scheduler are the best features allowing you to schedule a specific time and date for your posts, and check out how they will look when posted. HootSuite’s stream feature allows you to view all of your posts from all networks so tracking everything is very easy. In addition you get to view campaign analytics which tells you exactly where you stand in terms of popularity and success with your campaign.

Visual Content Tools

Piktochart

Infographics today are a huge part of digital marketing strategies. This program allows you to create some wonderful graphics that are certainly worthy of an inforgraphics award. The program is user friendly and because of that you do not need to have design skills to compile great graphics.

Organizational Tools

Flexadex

This is an excellent program to store critical contact information especially of your clients, friends and colleagues online. You can look someone up in mere seconds.

Evernote

Most people need no introduction to Evernote. It helps keep your notes and organized lists. You can also add voicemails, images, and even website URLs to the list too, making this a great tool to have.

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•  License: Creative Commons image source