3 Reasons to Find a Central Blogging Focus

March 26, 2015 Blogging Guide

Getting started when blogging can be a tough business. It can be so hard to bring your focus in on one subject and buckle down to expanding on that for your posts. You may feel tempted to try to cover many topics; after all, you are an individual interested in many things. However, there are many reasons why having one focus can create a stronger blog for you and your readers.

Build a Community of Relatable Readers

When blogging on one specific subject, you can begin to build a community of readers who all have similar interests. This means people who are drawn to your subject matter and who are involved and interested in what you find stimulating. This can create friendships and relationships within the readers themselves. You may find your comment section overtaken with in-depth conversations about your topic, because you have drawn those people who are passionate about the same thing you are.

For example, if your blog’s primary focus is on the best fruit trees for the Inland Northwest you are only going to be receiving readers who are very interested in that specific topic. At first, you may not get a lot of hits or incoming traffic because you are targeting a very exact reader group. However, if you become an expert in this field and are communicating precise knowledge necessary for these readers, your blog can grow in readership and foster a community.

Won’t Lose Readers With Off-Topic Categories

If you originally start your blog with the intention of teaching people how to photograph plants but one day decide to write all about a day in the life of a toddler, you may lose your readers. People may have come to your blog for knowledge simply about photography, they may not even like children, and to derail yourself from your subject matter can completely lose them. It’s as if you are a trucker with a destination in mind, but due to over exhaustion or lack of food you get off-track or cause an accident. While it can be hard to force yourself to remain focused on one topic, it can pay off in the long run by keeping around only the most loyal, interested and dedicated readers.

Dive Deeper into Subject Matter

When jumping from one subject to the next, you are never able to fully delve deeply into your area of interest. If you primarily write a blog about cooking, but are also interested in photography, and you start writing about differences in apertures and shutter speed, you may lose your target audience. Some people just want to know the easiest way to make homemade marinara sauce; they don’t need to photograph it. If you keep focused on your subject matter you can explore more options for your demographic.

For instance, you may want to cite the best varieties of tomatoes to use in homemade marinara, and you may go so far as to list best sources for securing your tomatoes. If your focus is aquariums, writing an in-depth article about best substrate materials will make sense to aquarium fanatics, but won’t seem logical to someone who found your blog due to an old engine rebuilding blog you posted long ago. So dig deep into your subject matter, the readers who are interested will understand it.