5 Golden Tips to setup your blog in 2016

December 7, 2015 Blogging Guide

Competition is fierce in the blogging and online marketing game, especially for newcomers or small units, but there are always going to be ways to help your situation out. Everyone starts small, recall, and they have found a way to compete, so why not you?

For the purposes of immediately actionable pursuits, consider the 5 Golden Tips to setup your blog in 2016, including understanding digital marketing, using YouTube a a resource, making sure you have a great online layout, focusing on the social sharing aspect of your content, and narrowing your target audience.

Understand Digital Marketing

The first thing you should study for a bit before taking your blog off on a new tangent is to consider what the history of digital marketing is. Because really, that’s where the fight is taking place. Who is a better digital marketer, and how did they learn the techniques they used to get there? The history lesson will better equip you to deal with the modern ramifications of that thought process.

Use YouTube as a Resource

YouTube is a resource for your blog in two different ways. First, a lot of bloggers post YouTube videos about the information they have gotten along the way to their sense of success. And second, you can start your own channel in order to incorporate your content in a new format to send to a new audience. Either way, a few simple steps and some basic knowledge will go a long way in your differentiation process, and give you a sense of consistency and accomplishment as well.

Get a Better Layout

One thing that is the downfall of a lot of great blogs is simply a bad online layout. It might be that you don’t understand how to create an adaptive site to allow both desktop and mobile users appropriate access. Or maybe you don’t have an eye for blog design, or an interest in the coding aspect of it all. But, visually, people can be turned off before they even look at your content.

Focus on the Social Sharing Aspect

If you’re in the older generation of bloggers, you may not entirely understand how social media marketing works, and that may be where some of your difficulty lies. Approach the issue genuinely, and you’ll soon see a difference in your traffic count.

Narrow Your Target Audience

Finally, one way to improve your blog dramatically and simply is to just narrow down your focus to a very small group who is very interested in what you do. This kind of captive audience can be the best thing for a blogger to really appreciate, because you know your message is getting across and it is appreciated.