5 Reasons to Start a Business Blog

August 28, 2014 Blogging Guide

Business blogs are more popular than ever. The world’s most famous brands use blogging as a way to connect with their clients and market their products. This brings them greater exposure and traffic. When combined with search engine optimization and pay-per-click, blogging can help you grow your business and make more money. By posting a few articles a week, you can establish yourself as an industry expert and turn prospects into customers.

Are you ready to give it a try? Here are five reasons to start a business blog:

Get More Traffic

If you want more traffic to your website, start a blog! Post content at least three times a week, share your work online, and link back to your site. Users who find your content interesting will click your links and search for information about your business. You can either add a blog to your company’s website, or build one from scratch using a new domain name.

Boost Your SEO Campaign

Search engine optimization is vital to the success of your business. A properly optimized website will generate leads and sales. By adding a blog to your site, you’ll rank higher on search results and get targeted traffic. For example, if you’re offering catering services for birthday parties, you probably have a website describing your services. The problem is that millions of other websites provide the same services as you do. SEO can make your website stand out and boost your popularity online.

Generate Leads

Blogging is one of the most powerful lead generation tools. An interesting blog with fresh content helps covert traffic into leads. For best results, make sure you add a call-to-action to your posts. Include links to other pages that describe your services. Provide a sign up form on your blog, and encourage readers to enter their email address. Consider offering incentives such as a free eBook or a special discount.

Establish Your Authority Online

The best business blogs answer people’s questions and help them make the right choice. What better way to share your knowledge than starting a blog? This is a great opportunities to make a name for yourself and establish your authority online. Whether you’re new in business or have years of experience, it’s important to build and maintain a good reputation. A business blog can help you with this.

Build Credibility and Trust

Statistics show that more than 81 percent of customers trust advice from blogs. Over 61 percent have made a purchase based on the information received from bloggers. About 77 percent of Internet users read blogs every day. These numbers are quite impressive. A business blog can help you build credibility and trust, increase sales, and entice customers into buying your products.

There are many other reasons to start a business blog. This will help you increase brand awareness, build connections, and stand out from the crowd. It’s also a good way to educate your audience and give them a reason to choose your brand. Businesses of all sizes can benefit from blogging.