5 Tips for lead generation from blog

March 10, 2016 Blogging Guide,Business Management,Digital Marketing,Website Strategies

Blog is an incredible platform that is not only used to educate prospects, but also plays a significant role in generating valuable leads. Apart from writing quality content, blogging is a phenomenal way that helps a potential buyer by resolving his problems.

If you desperately want some lead generation from blog for your business, then blogging can surely turn out to be a remarkable approach. However, you can only accomplish the goal through effective and results-driven strategy.

Therefore, being a Senior Blogger and Digital Marketing Strategist, it is my responsibility to guide you throughout your blogging journey.

And to make it happen, it is the first blog that I have written. The blog contains some very basic techniques and elements that will definitely assist you in setting up the tone of your business blog for sure and lead generation from blog.

Ok… so, let’s get started.

1. Your Blog Should be Simple, But Eye-Catching

When creating a blog, instead of thinking something out of the box, stick with the basics and make sure to do them well.  You don’t need to spend so much money to satisfy your own self. In fact, consider the needs and demands of your audience first.

To be honest, you can create a business blog quite easily without even taking professional help from a developer. For this, I believe that you should use WordPress as the CMS (Content Management System) for your blog.

It is a platform that will offer enormous quantity of free professional themes. Moreover, you can also install some tremendous plugins to your WP hosted website for free. So, why go for the paid options if you have WordPress as a vital blogging resource? However, if you are running a high traffic website, we recommend going with premium plugins and themes as they come with great support & frequent updates.

2. Address Your Prospect’s Problem With Sensible Solutions

Now, here comes the most technical part of blogging. If you want to win your audience, then you should know what it really wants. For instance, if you own a digital agency that targets small and medium size businesses, do some research about your prospect and his problems first.

Once you get the answer, use your blog as a primary source to resolve all such problems quite efficiently. The best example to explain this point is Neil Patel’s blog.

He knows exactly about the problems his audience is going through. Therefore, he creates blogs not just to attain top ranking on search engines, but also to resolve his prospects’ issues.

Similarly, make your blog a perfect channel to address the problems of your audience with sensible solutions.

3. Use CTAs to Quench the Thirst of Your Audience

Once you see a great number of relevant people coming to your blog regularly, it is the time you should start cashing them through CTAs (Call-to-Actions).

Again, if you are using WordPress, then you don’t need to worry about anything. You can install WordPress CTA plugin from the repository for free. But, CTAs would only drive results if you know how to use them in the best possible way.

When placing a CTA button, make sure to keep the relevancy factor in mind. For instance, if you are writing about “digital marketing trends for 2016”, your CTA should be relevant to the topic like “Download a Digital Marketing Cheat Sheet for Your Business”

This way, converting a potential reader to a lead will become an easy process for you.

4. Place the Keywords Smartly

When creating a blog, keep the searchers and the search engines both in mind. To satisfy the search engines, you will have to use your targeted keywords in a smart way. Google has brought a drastic change to SEO and its techniques to improve its quality.

It means that you really have to follow the right methodology for boosting your blog’s ranking in a short span of time.

5. Re-purpose Your Content to Engage Readers

It is extremely important for you to keep your readers engaged through ‘content repurposing’. It means that you should try out different modes to make your content more attractive and attention grabbing.

Resources like Infographics, SlidheShares, Videos and Webinars will bring a positive twist to your content presentation style. But, to make this tactic fruitful, focus on creating an astonishing content calendar.

You can discuss the most problematic issues through bi-monthly webinars, whereas to explain certain points through real facts and examples, you can use infographic as a fabulous tool.

In short, keep on experimenting different modes of presenting content to fulfill the requirements of your readers.

Concluding Thoughts:

I strongly believe that the above mentioned tips will help you kick-start your blogging journey with a positive mindset. In a couple of days, you will see some more in depth and useful techniques with real life examples to improve your blog. So, stay tuned!

Author Bio:

Sarah Pike is working as a Senior Blogger and Digital Marketing Strategist at Essay writing help agency in New York. She is a passionate marketer who is always eager to serve her clients. When not working, she likes to read novels.