Guest Blogging is About Much More Than a Higher Page Rank

January 14, 2015 Blogging Guide

For any writer or website owner trying to make a name for themselves online, the importance of guest blogging cannot be overlooked.  <a href="http://www.rankmediaagency singulair dosage.com/online-branding-services/blogger-outreach/”>Many people look at blogger outreach as a way to get links from a high page rank site, however, this should not be the only consideration that you look for.  A site that is reputable, trusted and has a high number of followers holds just as much weight as a site with a higher Page Rank, and focusing on sites like this that are within your particular niche is a great way to get your name out there and your opinions or brand noticed.  The information below describes what else you should look for aside from page rank and why.

Reputation and Recognition 

One of the great benefits of getting your articles published on a high quality website or blog is the fact that you gain the notoriety and name recognition that comes with it.  This means that your name becomes associated with the genre and you, in turn, become a reliable source of information for people looking for help or data from that field.  The more reputable your articles are, the more trusted you will become and this, in turn, makes you one of the experts as seen among the public in your particular niche.  Being posted on a popular and respected site only boosts this reputation because it shows that an already established leader and resource in the niche trusts your words.  This is one of the greatest benefits of posting on a high quality site with your articles and is much more beneficial than a website with a high PR but no followers.

Money

Part of the reason you should strive for the highest ranking niche sites is reputation and to build your clout.  The other, however, trends toward the more tangible.  There can be a monetary reward that comes from publishing consistently on high ranking sites and blogs. The more reputable you become, the more likely readers are to seek out your works.  The more likely, too, that advertisers and sponsors are likely to seek out your work for advertisement purposes.  For this reason, reputation and higher ranking can be important to garner the tangible wages that many writers, if not all, wish to gain from having their works recognised and sought out by top niche sites.

Grow Your Other Niches

An author may not be an expert in simply one field or one niche.  They may have one, two, or even three areas in which they publish articles.  Even if the article is not in the same niche, gaining reputation in one sector can bleed into another.  For instance, if you are trusted among one niche following, it is not unheard of that that reputation will break into the others as well.  For this reason, your growth and expertise, as well as a reputation that is developed by publishing on well-known sites in one niche, can greatly impact your reputation and success in another.  This can help you to build a cross sectional and multi-faceted portfolio of articles that will help you to get the reputation and the notoriety that you want and that you need to succeed.

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So, next time you are thinking about guest blogging, whether to increase your reputation as an author or to get more brand recognition, take the time to investigate the website that you will be posting on.  Guest blogging is about much more than building links, and by fully researching the website that you are considering you are sure to get much more out of your guest post than may have originally thought possible.