Significance of Google Authorship Mark-up for building online reputation

April 20, 2013 Facebook Twitter LinkedIn Google+ Blogging Tools

One of the important factors to establish online presence is to build informative content where other people can learn a lot from and in order to create new strategy that will last long particularly in SEO.  Appearance is another necessary part of building online reputation and to make people recognize you easily, quickly and of course to expose your true identity as an owner or contributor of a particular website.


Google has developed a new platform called ‘’authorship markup’’ where we can utilize to make our very own photo appear in SERP next to our post. This new platform has helped many website owners and bloggers to increase their website traffic through SERP (CTR) and it also makes their website to stand out even more among the others who are not using authorship markup.

Authorship Markup has several benefits that we should enjoy and not abuse, this includes:

  • Shows ownership of a website – If you would like to claim your ownership for a particular website, it is extremely important that you use this Google platform. This will increase your popularity and will build more trust and authority from your valuable and respective website visitors.
  • Increases your online credibility – Online credibility is the most important for us especially if we are mainly getting our source of income online. The main purpose of authorship markup is, I believe that Google wants to reward people who are providing reputable and reliable content. Also, to eliminate the presence of spammers and to recognize the effort of the real ones.
  • Builds strong online relationship – Having a connection with someone anonymously is quite bothering and no one would want to fully trust someone if they don’t know his/her true identity. So typically, if someone adopts the authorship markup to his website, there is a huge possibility that it will build even more strong relationship between the readers and the owner of a website.
  • Requires maintaining good online presence – As I have mentioned earlier, Google wants to reward people with good and ethical approach towards SEO and Google wanted us to maintain trustworthiness. However, if for some reason, a website owner started to violate their rules and guidelines for whatever reason, not only the website will suffer but also the owner of that particular website as it is connected as one.

Final words

Google has given us a lot of tools that we can use online to help us build reputation online. There is disavow tool which can help us inform Google which particular URL or website not to count as valid links if we noticed something unnatural linking procedure that will negatively affect our website. There is also authorship mark-up which generally for building strong online profile and claiming authorship on our website.

Show Some Love
  1. Ige Orhionkpaibima said on April 20, 2013 10:37 am:

    i have een hearing of this google authorship,but never knew what it means and its benefits,now i know the so many benefits of google authorship.But how do we get started with it?
    please i need a reply

    1. Avi Jit said on April 22, 2013 6:38 pm:

      Agree with you guys. This authorship markup thing is really beneficial. The authors get good ranks in SERPS if they have this future turned on. The credibility of the author increases and he gets more exposure too. 🙂

  2. Thejas Kamath said on April 20, 2013 11:58 am:


    Google authorship is an great feature rolled out by Google and it is very important too. All of the benefits has been mentioned above in the post.

    Apart from those mentioned above, using Google Authorship Markup can increases CTR%. I myself prefer to click on links with verified authorship whenever I make a search on Google.

    An informative posts with benefits of using Google Authorship. Good Luck.
    Cheers 🙂

  3. Babanature said on April 20, 2013 2:02 pm:

    Hello Joseph,
    this is one nice post and i feel all bloggers should know this. Google authorship is the new revolution and i advice all bloggers to embrace this new innovation

  4. Nirmala said on April 20, 2013 8:41 pm:

    Very good post which says the benefits of Google Authorship!

    Yhea, am having for my old blogs, but yet to apply for my new self hosted blog!

    Thanks for sharing the informative post Joseph!

  5. Sherryl Perry said on April 20, 2013 11:26 pm:

    I can attest to the fact that Google Authorship helps with both SEO and social proof. (They go hand-in-hand). After I got this working on my site, I noticed a significant increase in my organic search traffic. I can’t scientifically prove that it’s mainly due to authorship but I’m convinced it is. Personally, if I’m looking at a results page and I see the profile pic of someone who I already know and respect, chances are that’s the page I will visit. They’ve already established themselves as knowledgeable on that topic.

  6. Oluwaseun Babajide said on April 21, 2013 3:13 pm:

    Thanks for sharing. I will look into this…

  7. Shameem said on April 21, 2013 4:15 pm:

    Google authorship really an cool one which increase our reputation and it can be easily claimed with few steps as listed above and majorly Big giant started to list the authors in search result meanwhile great post bro

  8. Joseph Adediji said on April 22, 2013 5:34 pm:

    Great Post Joseph,
    Google authorship is now getting really important especially with the inception of author rank…
    I have been using authorship since its inception and it looks cool on serps…
    Thanks for the share..

  9. Amrik Virdi said on April 22, 2013 7:56 pm:

    Google never reveal their exact algorithm of any product . However, authorship is marketing strategy of Google+ and Author Rank is another hidden mania of bloggers and webmaster.

    Great insights by the way.


  10. Chity Anis said on April 22, 2013 8:16 pm:

    Thanks Buddy for leaving a comment 😉

  11. Heru Prasetyono said on April 23, 2013 1:33 pm:

    Yes, it is easy to set up “authorship mark up” on Google. There will be two simple steps to establish it.
    The first is to create a link to your Google profile from your webpage.
    The second step of the verification process is to add a reciprocal link back from your profile to the site(s) you just updated.
    Bloggers and webmasters

  12. Yasir Khan said on May 21, 2013 1:54 am:

    The aim of Google authorship is to focus more on the quality of an author rather than the quality of a post. Google considers that a post coming from a qualified and quality author will naturally be good and informative.

  13. Vishnu said on June 10, 2013 1:27 am:

    We have verfied our author details but still we are not appering in google results. Can you suggest something

  14. Trisha Agarwal said on July 18, 2013 10:37 am:

    I only choose to click on those results with authorship markup & wanna know that is their any way to know what google considers about an author.