How to Set Up Your WordPress Blog to Run Itself
March 10, 2013
Make Money Blogging
We all know that blogging is an important part of the online marketing mix for any business working hard to improve their web presence. Blogging not only provides your website with regular fresh content to keep people coming back for more, but it also gives visitors something to share with their friends, thus creating free links back to your blog and your website.
One of the most effective blogging platforms to use is WordPress. A WordPress blog can be integrated in to any website to give that site full blog functionality. The possibilities with WordPress are endless; there is a list of thousands of Plug-ins to use with WordPress that can turn a simple blog into a marketing machine.
How you can get More from Your WordPress Blog, and Spend Less Time on It
Many business owners or marketing teams don’t blog regularly enough, if at all, because they find that it consumes so much of their valuable time and they can’t readily see a return from it. However when blogging is managed correctly, it can take just a couple of hours per week and can pretty much run itself on WordPress.
Optimise Your Posts
The first tip to making your blog work harder for you is to make sure that the content you have written is Search Engine Optimised. By adding plenty of keyword rich content to your blog, you will be helping customers to find you in the search engines.
Get an SEO Plug-in for your blog before you write any more, as this will help you target and optimise your posts a lot better. The Yoast SEO plug-in is one of the best available and works on a traffic light system – it counts your keyword density, tells you where keywords sit in your text and advises you of changes to make, meaning you just follow the instructions and don’t need to sit counting words.
Schedule Your Posts
Many WordPress bloggers use the platform for quite some time before they realise that it is possible to schedule posts ahead of time. This is an ideal way to spread out the distribution of your content and to manage your workload more easily. It is more productive to sit down and write a month of well-planned posts and schedule these, than it is to log in every week and write and publish at the time. It also means you don’t have to remember to log in; you will be blogging without even touching your website providing you have posts in the queue.
Add Social Sharing Buttons
If you add social sharing buttons to your post pages, it’s very likely that your visitors will use these to share your very best content with their social networks, effortlessly driving more traffic to your website. Don’t forget to set up your RSS feed too.
Invite Guest Contributors
Within WordPress, guest contributors can be added so that they can log in and add posts without you needing to upload anything. Once you have a guest blogger that you can trust, and can guarantee that their posts are good quality and spam free, setting them up with a Contributor account will allow them to post whenever they want too, meaning more content for your blog without you lifting a finger.
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